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Serchilo: Meta Search Engine with Wiki Commands

I followed a lightning talk of Georg Jähnig on serchilo.net at the 24c3 Chaos Communication Congress. The video is available now in the torrent network. I uploaded it to Google Video (please post alternatives as comments). Last year I already published an interview with Georg in German. He put quite a lot of work in improving the website and making it more international since then. Hope his ideas takes off even more in the upcoming year. Would be great to have him at the SuMa-eV congress this year as well.

Videolink: http://video.google.com/videoplay?docid=-5416119002471085549

Link: www.serchilo.net
Blog: serchilo.wordpress.com
Serchilo Firefox-Plugin: serchilo.net/wiki/index.php/Serchilo:Firefox
Georg Jähnig: de.wikipedia.org/wiki/Benutzer:Jorges

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Selling Advertising Space - Priority Task of Search Engine Companies?

According to Theo Röhle of the University Hamburg (Germany) the commercial exploitation of advertising space has become the main task of search engine companies. In ‘Think of it first as an advertising system’: Personalisierte Online-Suche als Datenlieferaant des Marketings” (pdf) he analyses the elicitation of user data of search engines with a focus on personalized search.

Personalized online search as offered by Google and Yahoo can indeed help to improve search results and increase their relevance for the individual user.  But what makes these services interesting to search engine companies is the protocoling and interpretation of user behavior and the profiling of its users. Thus collected user data can be used for commercial interests, possibly without time limits.

As listed companies search engine firms are depending on investors and financial markets. Therefore it is indeed their strong interest to maximize profits. Google is a (close-to) monopoly in the search engine market. Investors need companies that grow steadily. It is hard for a company like Google to grow in the search engine market, which it controls in big parts. However Google can grow "in depth", meaning it can grow by collecting more information and utilizing it commercially.

Also Theo Röhle comes to the conclusion, that user data and information that was firstly ascertained to improve search engine results will be, because of the "commercial pressure to be exploited", utilized. This information is indeed the capital of search engine companies.

The question hence: Do I, as a user, want to participate in this process of capitalization of my personal data? And: What alternatives would there be?

In regards to the findings of Theo Rhöle search engines based on Free Software and Free Algorithms become a vital interest of every Internet user, who wants to protect his/her private data and continue using modern Internet services. Only Free search engines based on Free layers can avoid monopolistic structures, where one commercial party (nearly) controls the flow of information, public as well as private.

Serchilo: Meta-Suchmaschine mit Wikiprinzip

Um die Datenbanken von Suchmaschinen und Auskunftsdiensten abzufragen, muss man auf die Websites der Anbieter. Neben Werbebannern erhält man hier oft viele für die Suche nicht relevante Informationen. Mit einer Suchanfrage bei Serchilo kann man direkt auf die Ergebnisse von Suchmaschinen zugreifen. Die Nutzer können bei Serchilo zudem eigene Kommandos schreiben und bearbeiten. Die Befehle werden hierzu in einem Wiki unter einer freien Creative-Commons-Lizenz (by+sa) gespeichert.

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